Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is an Internal Link?
Internal links are text or image-based hyperlinks that appear on the pages of your website and point to other pages on the same domain.
Internal links may be compared to external links, which are hyperlinks on your website that point to domains.
Why are Internal Links Important?
Internal links play a critical role in the overall usability and SEO performance of your website. Here’s why it’s considered important to utilize internal links on your website:
Internal Links Create the Structure of Your Website
The first thing you should know about internal links is that they help establish the structure, page hierarchy, and overall flow of your website.
Websites should be structured in a way that aligns with the sales/marketing funnel: low-intent/TOFU blogs, articles, and glossaries link to medium-intent/MOFU guides and resources, which link to high-intent/BOFU product, solution, and sales pages.
When this practice is followed, your website behaves like a funnel that siphons visitors to your high-intent sales pages – and it’s all powered by internal links.
Internal Links Help Human Users Navigate Your Website
Internal links create connections between pages that make it easier for human users to navigate around your website.
Most websites feature a navigation menu at the top or left side of the page that provides internal links to all of the most important sections of the website.
Internal Links Help Web Crawlers Index Your Content
Search engines like Google use web robots known as crawlers to index new content on the Internet before it can appear in the search engine results pages (SERPs).
Web crawlers read the pages of your website to understand their structure and contents. They also use hyperlinks to travel around your website and understand which pages are the most important. Without internal links, web crawlers would have a mucher harder time exploring your website, discovering your latest updates, and showing your pages to relevant users in the SERPs.