Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is Evergreen Content?
If you sell products or services to your customers through a website, content marketing should be one of the most heavily emphasized parts of your digital marketing strategy. Content marketing is all about creating and sharing online materials, including videos, articles and social media posts, that educate prospective customers about your industry and position your company as an authority in your niche. To maximize the impact and ROI of your content marketing efforts, it is crucial that you strategically develop high-quality evergreen content.
Evergreen content is content for your website that retains its value and relevance for your target audience as time goes on. The concept of evergreen content comes from our knowledge of tree species.
There are two types of trees: deciduous trees and evergreen trees. While deciduous trees lose their leaves each year and must replace them with new ones, evergreen trees keep their leaves (or needles) year-round. In the same way, evergreen content maintains its relevance and value over time while content that is not evergreen must be revised or refreshed before it becomes useful again.
To determine whether a piece of content is evergreen, ask yourself “How long past the publication date will this piece remain relevant and valuable to readers?”