Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is a Conversion Rate?
A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors. For example, if an e-commerce site has 400 visitors in a month and 150 sales, the conversion rate would 150 divided by 400, or 38%.
A conversion rate can mean anything you want your user to do when they visit your website. In our example it was sales, but it may be clicks, signups, making a purchase, video views, or the like. Websites and apps have plenty of different conversion goals and each will garner their own conversion rates.