Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is a Content Management System?
A content management system (CMS) is a software application used to manage web content for a website (or multiple sites). Content management systems allow for multiple contributors to create, edit, and publish content on one or more company sites.
This creates a seamless website management process and promotes collaboration, and makes posting and editing content easy. Content stored in a content management system is usually stored in a database and presented in a presentation layer based on a set of templates.
In addition to this, the average content management system comes with a number of basic features, including content creation and storage, publishing, and workflow management.
On most content management systems, users can create and format content easily from a single platform.
Content management systems easily store content in one place, allowing for all content to be saved and subsequently accessed in a secure location.
Content management systems allow users to organize and publish content easily and instantly.
Content management systems allow admins to assign privileges and responsibilities amongst team members based on their roles such as authors, editors, and more.