Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is a Buyer Persona?
A buyer persona is a research-based profile of a target customer for your B2B SaaS company.
Buyer personas include detailed information about your target customer’s background, demographics, personality, motivations, goals, challenges, and preferences.
Developing accurate buyer personas that describe your customers can help you develop targeted messaging that resonates with specific market segments and deliver a personalized buying experience that drives conversions.
SaaS products frequently support multiple use cases for different job roles and industries, so it’s normal for a company to construct several different buyer personas that describe different types of customers. You can start developing buyer personas by conducting interviews with current and future customers of your business.