Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is Bottom of Funnel (BOFU) Marketing?
When you’re marketing a B2B SaaS product or solution, it’s important to develop content assets and marketing experiences that support your potential customers through every stage of the marketing funnel, from initial brand awareness through to the purchasing decision. To achieve this, marketers deploy different messaging and types of content for Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU) prospects.
Bottom of Funnel (BOFU) marketing targets prospects that are nearing the bottom of the sales funnel with highly persuasive content that nudges them toward choosing your brand at the moment they’re ready to make a purchasing decision.
Effective BOFU marketing drives revenue and accelerates the B2B sales cycle by differentiating your brand and products from the competition and increasing your prospect’s confidence that they can solve their problems or achieve a desirable outcome using your products.