Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is B2C?
Business-to-Consumer (B2C) is a business model where products and services are marketed and sold directly to the end user.
The B2C business model stands in contrast to the business-to-business (B2B) model, in which a company sells its products and services to another company or business entity.
In the Software-as-a-Service (SaaS) world, some applications are developed to solve a particular business problem while others are made to provide entertainment or facilitate social connections. Applications that solve problems for businesses will be marketed B2B, while those that satisfy human needs like socialization and entertainment will be marketed B2C.